Coming Soon! 'Perfect Side Hustle'
I have been working for the past three years to put together a series of online courses that demonstrate, step by step, every single aspect of how I make a living with photography. I shoot weddings, food, real estate, and portraits professionally, and these four types of jobs have combined to consistently generate a six figure income. Although I work very hard for each of my clients, in reality I don't work what would even amount to part time at a regular job. And I don't wake up to an alarm clock, which if you know me, is more important than the money.
I can't tell you how many times during events or different shoots people have come up and asked me about what I do. They think it must be "so cool" and it's so often followed by an "I wish I could do that." So after a few hundred similar conversations, I put these courses together and called it Perfect Side Hustle. Why? Because it's easy, it's cheap to start and maintain, and it doesn't take up a whole lot of time.
While the work itself can be demanding, nothing I do is really that hard. And if you know what to look for, especially relative to starting other businesses that would generate similar income, the upfront costs are pretty low.
I designed these courses to give someone with absolutely no knowledge of photography the confidence to instantly take better photos, as well as the knowledge to go out and start making money. While I'm not a professional teacher, II have taught photography workshops in person, so I know first hand the aspects of photography that people struggle with, so I take the time to really break things down and demonstrate them from a practical standpoint. Although I didn't want to give 'just enough' to get by. I'm giving away everything I've learned in nine years as a professional photographer. I was able to leave my 9 to 5 and you can too (but you don't have to, and actually I wouldn't even recommend that just yet- more on that later).
And while it's extremely gratifying to make a living doing something I love, it's not all about making money. The courses are broken down into two categories; Income and Enjoyment. The Income courses are as much business as they are photography, and the Enjoyment courses are strictly for learning the craft, gaining confidence behind the camera, and getting better results.
So why would I reveal pretty much all I know about photography and the business of photography? Why would I give away every tip, trick, hack, and every bit of business advice I've acquired? Because I'm not worried- there's more than enough work to go around and there is plenty of money to be made. The four areas I book work in have been fantastic to me, and I'm sure they will continue to. But there's so much more out there and with social media and digital marketing being what they are, this is an absolutely booming business and the demand for good photography is not going to go away.
And yes, I know, there are already a lot of 'photographers' out there- we all know a few at this point. But I don't know how many profitable photographers there are. Taking nice pictures is one thing, and it's a good thing, but making a serious living is something entirely different.
With that said, I'm not going to try to teach you everything about photography, as I don't know everything about photography. It's a subjective art form and anyone that tells you they know everything or the 'best' way to do something is probably full of shit. Because with all things subjective, there's not a right or a wrong, but there's usually an easier, and a more efficient and I want that to be your starting point.
So why listen to me? I've never had any formal training in photography. Are my photos better than other people or my competition? No, not necessarily. But I have been doing this as my sole source of income for nine years and through that time, I've learned what works and what doesn't. I've created systems for every aspect of my business from getting work, communicating with clients, to email and calendar management, to shooting, to editing, to delivering files, to getting paid- it's all a streamlined process that's easy for everyone involved. And it took a lot of trial and error to get to this point of efficiency- like years. And speaking of trial and error, just the amount of money I've spent on equipment that didn't work out is staggering- I wouldn't want someone starting out to go through that. For that reason, as far as gear goes, I created a detailed buying guide for different budget levels for each field of photography I cover. Again, I'm not trying to show you what's best or tell you that you have to do things a certain way, but I do want to share what's worked for me.
If I woke up in a different city and had to start from absolute ground zero (no gear, no clients, no following, no connections), I have no doubt that I could be working and supporting my family in no time. I have a blueprint of what I would do to quickly start a profitable business, and that's what I'm looking to provide here- step by ridiculously tiny step.
So if you're looking to dip your toe in and book gigs around your work schedule or go all out and start a new career, I'm here and I've got your back.